Founded by Andy Frisella, 1st Phorm was born in St. Louis, Missouri and has grown from being a little vitamin store to America's leading supplement company. It's that crazy vision of what you truly aspire to be in life that recurs over and over and over again. The courage one must possess to go after that dream is what sets extraordinary people apart from everyone else. Fear must be eliminated, faith must prevail and you have to trust wholeheartedly that you can achieve and become your vision. The path may not always be clear, but you can't let that stop you from taking action to pursue the end result you believe in. Every single day you have the choice of whether to take steps toward or away from that dream, but regardless of what you choose, the dream will always exist.
It is up to you to take steps against the grain, against all odds, against all negative influences, against all the nonbelievers and move forward daily with all of your heart. It is up to you to believe in yourself. It's up to you to have the courage to be the best. It is up to you to Never Settle.
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